Although the year of the year, certain business trends will continue to rise … year after year … they are still trend. Still worrying that your company might choose the wrong solution? If so, please surround one of the following trends:
5 business trends that will continue to rise
1) Consumers will require more control over their data
In May of this year, the EU’s “General Information Privacy Regulations” took effect, reflecting consumers’ extensive interest in enterprises to better protect their data. Soon after, many states in the United States passed laws, from tightening illegal notification regulations to regulations on how to manage enterprises to use and sell student information.
In the next year, avoid purchasing materials or obtain information in other ways without consumers. This company not only faces increasing pressure on supervision, but also reports that 71% of purchasing data is inaccurate.
So where should consumer information come from? Why not consumers themselves? Data company Jebbit recommends that the seasonal gift guidelines, theme public opinion surveys or holiday travel tests are used to use seasonal seasons. Interactive content is all the same in consumers, as well as one -to -one sexualization through data related to specific customers.
2) Alternative loans will continue to grow
Non -bank loans have been increasing for many years, but 2018 is the prosperous year of the industry. In view of the rejection of about 80% of the loan application of small enterprise, the founder of the new founding enterprise is increasingly seeking funds from non -traditional financialists.
However, the acceptance rate of alternative loan institutions is not only three times that of institutional peers, but also three times higher than institutional peers. For competition, they also simplified the entire loan process. Kabbage is an online lending company headquartered in Atlanta. It was established in 2008. The company said that small enterprises now obtain more than $ 10 million of funds through their platforms every day.
The company also launched Greenhouse with experts such as Bob Vila, Tabatha Coffey, and other business owners’ suggestions on how to establish, expand and develop companies.
One of the fastest growing alternative financial plans is to borrow. Since 2006, P2P lending has increased by 110%each year. Financial Consulting Center provides advantages for Funding Circle, Lending Club and StreetShares, but there are dozens of options.
As some P2P loan institutions provide annual interest rates as low as 9%and reduce annual income requirements, the emergence of newly -built startups should not struggle for financing.
Also read: Complete list of business and leisure women’s clothing
3) Everything can personalize personalized personality
EPSILON has caused a sensation in 2018, which proves that many companies have been suspected for a long time: the vast majority of consumers prefer to cooperate with the brand that provides personalized experience.
Personalization can adopt a variety of forms, but the EPSILON survey found that the most popular type is based on the customer’s location coupon, the communication on the customer’s preferred channel, and the recommendations based on past purchasing or service history.
Next year, please learn from Dunkin ‘Donuts. The breakfast brand recently reported that the exchange rate for the activity coupon activities of Rhode island competitors was 3.6%. In addition, the number of exchanges that take secondary action (such as mentioned in social media) is ten times.
Another personalization that will definitely bring returns is the “selection pipeline” communication strategy. Consumers are abandoning real -time dialogue and choosing services that do not need dialogue, such as newsletters and community media.
Automation pipelines are also increasingly popular, 49% of people use chat robots or automated assistants at least once a week. Nevertheless, 45% of consumers are willing to accept any channels, as long as the service is valid.
4) The subscription service will continue to soar
Although the growth of subscriptions has slowed down from previous years, the industry still grows every month at a rate of 1%, which is impressive. Food, beauty, clothing and lifestyle subscription boxes are still the most popular (arranged in order).
Having said that, the market seems to have enough space for niche subscription. Nicely Note is a stationery service. Although the three convex cards and stamps are charged $ 20 a month, it has maintained its own position since 2012. BarkBox has a box of $ 21 a month, making more than 2 million dogs happy.
Whether it is a chewing toy or software, companies with income -related plans should take advantage of this trend. Subscribing corporate revenue growth rate is 5.5 times faster than that of the S & P 500 index, which is largely because the subscriber’s order volume is three times that of non -subscribing company customers.
Please also read: Master of Industry and Commerce Master Labies
5) Enterprises that are irresponsible to society will be in trouble
Over the years, corporate social responsibility has been booming, but in 2018, the movement has been proven by the stars. Earlier this year, the CEO of Belle, Larry Fenke, told the senior executive that his company would consider social responsibility when assigning funds.
In the same month, Mark Zukber announced that Facebook would adjust its algorithm and give priority to the posts of friends and family members, although he warned that this would cause users to spend less time on the platform.
In 2019 and future, social responsibility will become the primary bargaining chip of enterprises. Companies that are not sure how to contribute should consider the corporate social responsibility efforts of Bata Garcunia.
This outdoor brand adopts the method of “all above”, including employee volunteer services, suppliers with social responsibility, funding for environmental protection activities, and so on.
The reason why the new year’s determination is interesting is their challenges. There is no reason to make a one -year commitment to things that will be achieved anyway.
But companies need more certainty than temporary decision makers. Investment in something and money are different from the time of employees and the money of investors in some things. In the latter case, it is important that at least it is possible to get returns.
Therefore, entrepreneurs, continue: Formulate these plans, but ensure that the trend next year shows that this is a wise investment.
The following are some wonderful business guides that can help you and help you start the following work:
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