The rapid growth of digital marketing and its growth driven in different fields, coupled with the fact that major players now prefer digital marketing over traditional advertising, has led most business owners and entrepreneurs to ask, “Is digital marketing worth all the hype?” and “Is this really important to my business?”
In this article, we will answer these questions and explore questions about digital marketing being suitable for businesses and when not.
What is digital marketing?
Digital marketing (also known as online marketing) is the use of the Internet and other forms of digital communication to promote your business. This includes email, social media and web-based advertising as marketing channels, as well as text and multimedia messaging.
As a business owner, you might ask yourself: “Digital marketing is perfect for my business?” The usual misconception is often the misconception that digital marketing only applies to large multinational companies with tens of millions of naira investments. However, this is no longer the case. This is largely due to the rapid growth of online resources and technologies.
Digital marketing no longer requires bank violations and is now a cost-effective strategy.
Let’s take a look at three things you need to do before starting digital marketing:
Evaluate your business goals
Before you start digital marketing for your business, you need to evaluate your business goals. What type of information do you want to send, who your target audience is, and what the end result you want to achieve is
Once you understand your goals, you can better tailor your digital marketing strategy.
Get to know your audience
Where are your listeners hanging out? Are they scrolling on social media or reading blogs? You need to understand your target audience first. This will help you understand which types of content and marketing strategies reach them most effectively.
Once the target audience is determined, the next step is what their needs are? How can you satisfy them? You can do this by asking questions or conducting a survey to find out how helpful your product or service can be to them.
Next, you need to develop a marketing strategy that focuses on connecting with your target audience.
Evaluate your resources
Now that you know who your target audience is, the next step is to evaluate your available resources. Do you have the time, budget or skills to invest? If not, you can Nigeria’s leading digital marketing agency.
Asking yourself these questions can help you understand how to best convey limited resources. With the right focus, even the smallest budget will work properly.
Remember not to overcompetitively, start small, evaluate results and extend effective methods.
When digital marketing may not be appropriate
Are some businesses not necessarily suitable for digital marketing? Yes. Hyperlocal businesses that don’t have online audiences or time or money investments, such as selling prescribed kiosks to real estate residents, do not actually require digital marketing.
If you have a business like this, offline marketing strategies (e.g., flyers and word of mouth) may be better than digital marketing.
Make a decision: a simple checklist
Now you know the steps and things to consider before choosing a digital marketing option, and businesses that may not be suitable for digital marketing. Now you want to make the final decision, and if I or don’t invest in digital marketing, answering this list will simplify the decision-making process:
- My goals are aligned with online strategies such as visibility or sales
- Where are my listeners hanging out? (This answers the question of whether your audience is actually online or offline)
- Do I have time, budget or skills investment? If offline strategies are not considered
- I’m going to test and adjust
- I can measure results (e.g. traffic, leads, etc.
If your answer ticked all the boxes, then digital marketing is perfect for your business.
in conclusion
There are a few things you need to do before you start any digital marketing for your business. This includes evaluating your goals, understanding who your audience is, evaluating available resources, and then using the checklist to make a decision.
Once you have lowered your basics, it’s time to start using digital marketing. Is digital marketing suitable for your business? If yes, but not sure how to start – consider with Krestel Digital – Nigeria’s leading digital marketing agency – Guidance.
Digital marketing is not for everyone, but if it works, it can change your business.
