In a landmark move toward Nigeria’s new benchmark for customer-centric banking, Sterling Bank advocates for major banks to cancel bank transfer fees, announcing that it will no longer provide its customers with any money for local online transactions.
The announcement, published on April 1, initially sparked widespread debate, many controversies
Suppose it is a marketing prank related to April Fool’s Day. However, Sterling has confirmed that this is not a stunt: Zero transfer-The fee policy is real and effective immediately.
Through this move, Sterling became the first major bank in Nigeria, an issue that has become increasingly controversial about the long-standing practice of charging customers for daily digital transmissions, as digital banking adoption deepens.
“We don’t think we should be fined for getting our own money,” Obinna said.
Ukachukwu, Growth Supervisor Leads the Consumer and Commercial Bank Bureau. “It’s more than just a value-based financial decision. It reflects our commitment to making banking fair, inclusive and truly customer-centric.”
“We are not Nigeria’s largest bank yet, but we are the boldest,” Ukachukwu added. “Sterling fearlessly believes in the future of Nigeria, and it is our words that support Nigerians more than just.”
Under the new policy, Stirling customers will enjoy free transfers on all local transactions
Through the bank’s mobile app. This can translate into huge savings, especially for individuals and new small business owners who often make daily transfers.
This kind of customer priority is nothing new to pound. During the Covid-19-19 pandemic, the bank stood out by providing supplementary payments to medical staff in public hospitals when few people are willing or able to provide additional support. From that moment to the present, Sterling continues to redefine what it means to be a responsible and responsive institution.
The bank’s latest move has been widely recognized by the public, which has sparked positive attitudes
Responses across social media and pressure to impose implications on industry peers.
We are proud to lead this change,” Ukachukwu added. “We hope it inspires others to think.
About what customers really need from the bank, not only in terms of service, but also in terms of value. ”
The online community was not excluded from online Nigeria when users forwarded news to various groups, including a prayer circle news, “I’m not a joke to ask for my good guy! The message quickly attracted attention, and caused great interest and increasing pressure from other banks to follow.
Sterling’s zero-fee policy is part of a broader strategy that aims to transform customer experience and deliver transparent ethical banking solutions at scale.
About Sterling Bank
Sterling Bank is a full-service national commercial bank in Nigeria committed to building a more equitable and sustainable future through its heart strategy, with the goal of investing in health, education, agriculture, renewable energy and transportation. With the growing reputation of innovation and customer advocacy, Sterling continues to lead with an impact, empathy and executive approach.
