Relationship marketing is the process of creating, maintaining and enhancing strong value relationships with customers and other shareholders.
market
The market is defined as a collection of all actual and potential buyers of products and services. These buyers share specific needs or desired needs that can be met through the exchange. The size of the market depends on the needs of people with common needs and have the resources to participate in the exchange and are willing to provide these resources in exchange for what they want.
Initially, the term “market” represented a place where buyers and sellers gathered for exchange, such as a rural square.
However, economists often use this term to refer to buyers and sellers who trade in a specific product category, such as the apparel market electronic market, cattle market, etc.
Read also: Definition and Introduction to Proper Marketing
Marketing staff
Marketers are people seeking resources from others and willing to provide something valuable in exchange. The marketers may be the buyer and seller. For example, Mr. X sold the TV to Mr. Y or Mr. X made the TV set in XYZ Company, which he purchased for personal use.
Methods of marketing research
You should understand from the beginning that the content of this course should be progressive and understood step by step, rather than being read like a novel.
The best way is to quickly read the unit to see the general run of the content and then reread it carefully to ensure a step-by-step understanding of the content.
You should be prepared at this stage to spend longer on certain units that seem difficult. Paper and pencils are necessary. Make sure you take necessary notes and summary as necessary for future reference.
Also read: Basic Concepts of Marketing
