- Nigerian disc jockey DJ Big N has expressed concern over the decline of African rhythms globally.
- He believes the genre is at its lowest point in the past two decades.
- This decline has been attributed to artists and music industry executives.
Nigerian disc jockey Nonso Temisan Ajufo, popularly known as DJ Big N, has expressed concern over the current decline of African rhythms across the globe.
In a recent interview with Echo Room, DJ Big N stated that the genre is experiencing its lowest point in the past two decades. He attributes the decline to artists and music industry executives.
According to him, efforts to make Afrobeats more attractive to international audiences have backfired, resulting in a decline in the quality and originality of songs.
“Afrobeat music is at its weakest point in the last two decades. Musicians and music executives are both to blame. The quality of music has declined and that’s important because the product you present has to be top-notch,” he said.
He stressed the importance of originality, stating that exporting music that loses its authentic sound will ultimately fail in the global market. “What you want to sell internationally has to stay true to its roots first. You can’t market foreign genres as your own; embracing authenticity is key.” DJ Big N added.
The DJ also criticized the rising fees for Nigerian artists, describing them as unsustainable and increasingly beyond the reach of local fans. He urged Afrobeat performers to rethink their strategies to ensure the growth and longevity of the genre.
