- Recording Academy CEO Harvey Mason is sparking discussion online about winning a Grammy.
- His comments raised eyebrows after a surprising result at the 68th Annual Grammy Awards.
- Notably, Nigerian artists Burna Boy and Davido did not receive any awards, raising questions about the selection process.
Recording Academy CEO Harvey Mason is sparking online discussion after sharing insights on what it takes to win a Grammy.
His comments raised eyebrows at the 68th Grammy Awards, which unexpectedly saw Nigerian artistes such as Burna Boy and Davido not win any awards.
The result surprised many fans, especially as Burna Boy and Davido, who were nominated in multiple categories at the same time, were overlooked. This has sparked debate about how the winners are selected, especially for international artists.
Mason clarified that Grammy wins are not determined by record sales, streaming numbers or the size of an artist’s social media following.
Instead, the focus is on the quality of the music, prioritizing artistic excellence. He noted that the final decision is made by members of the Recording Academy’s voting body, meaning subjectivity plays a role in the selection process.
In his words:
“The first thing you have to understand is that the only way to win is to become a member of the Academy. To become a member, you need to be a professional working in music in the United States Currently, it’s limited to the United States, but hopefully it will grow in the future.
Once you become a member, all music submissions are listened to and evaluated based on artistic quality rather than quality of sales, streams, fans or followers. It is purely based on members’ opinions and can be very subjective. The “best” song or record that wins a Grammy isn’t determined by the judgment of Academy members, rather than by popularity. That’s how you win a Grammy. “
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