Nigeria’s leading hygiene brand Dettol has launched #OWNTHESWEATCAMPAIGN through its product variant Dettol Cool, bringing a refreshing experience to fitness culture and a range of exciting gym pop-ups in major Nigerian cities. Lagos, Abuja and Harcourt Ports, from February 19 to March 5, 2025.
The #ownthesweat campaign encourages individuals to embrace a positive lifestyle with confidence. With the benefits of triple action – 100% bacterial protection, a sense of cooling that reduces skin temperature by 5 degrees and a defensive ability to last for external defenses, ensuring freshness, comfort and Protective.
Dettol teams up with selected gyms in Nigeria to host these immersive pop-up experiences that allow fitness enthusiasts to experience the refreshing benefits of Dettol Cool firsthand, and they will also receive free product samples and exclusive branded merchandise, which enhances Dettol Support healthy lifestyle for Active and Active and Active and Active.
Sub-Saharan Africa category manager said in the campaign: “At De Tol, we believe in celebrating efforts and supporting a positive lifestyle. We want people to wear their hard work with pride – sweat should never be a deterrent. With help Dettol Cool, you not only have to embrace sweat, but you have it. We are proud to launch this campaign and our consumers can stay fresh, protected and confident no matter how strong their daily work is.”
She continued: “Dettol Cool is suitable for everyone who moves, works and pursues an active lifestyle. Dettol strengthens its commitment to keeping Nigerians fresh and protected through the #WownYourweat campaign. So keep moving forward – work harder, free Sweat and have every moment because Dettol Cool can cover you.”
More updates about #ownthesweat Election, follow @dettolnigeria On Instagram.
