Afrobeats Legend D’Banj has invited sensational artists Nasboi and Berry Tiga to serve as brand ambassadors for its revolutionary music technology enterprise Cream Platform. They join Koko Masters to promote budding talent.
The new brand ambassador embodies the desire of the cream platform to empower African independents, unveiled at a press conference in Lagos on Wednesday.
Cream is an acronym for creative reality entertainment art and music, leveraging technology to provide resources that independent talent needs to achieve excellence and take its gift to the next level. Its unique products include the best street competitions, talent management, distribution and publishing, as well as funding and grants.
The platform ensures inclusion of all talent in cities and remote areas with a dedicated MTN Nigeria USSD dial *436#allowing talents to share their gifts with the world with the click of a button. Talents also have the opportunity to make money through the game features, and they can win juicy prices as low as 100 naira.
The Talent Development Platform has recently embedded digital distribution as part of its unique product, with access to funds and grants, talent management, gaming and other tools. Key partnerships with MTN Nigeria and Industrial Bank can drive their effective delivery, where they provide funding and grants to talents.
In a press conference, Dapo Oyebanjo of Cream Platform founder D’Banj reiterated the platform’s value proposition to break down barriers and open up new opportunities for talent across Africa. He explained,I have always said that the content is new crude oil. This is the first DIY platform for Africans and Africans. It’s more than just a platform. It is also a community, an ecosystem, and a one-stop shop for talent discovery, digital allocation, and access to funds and grants. It is the gateway to the center of creative hub in Africa.“
According to D’Banj, the choice of brand ambassadors reflects the representative of the cream platform. “Nasboy has proven that you don’t have to sign a recording agreement to be successful in the music world.”He has become a visible source of hope for all aspiring artists. Similarly, Berry Tiga uploaded his songs on the cream platform at the age of 16 while still a student. Since then, he has grown and become one of the biggest recommendations for Cream Platform. ”
Joshua Esiebo, Manager of Partnerships and Platforms (Digital Services), acknowledges the shared value of community building and connection between MTN Nigeria and Cream Platform. He revealed,Our only focus in MTN in Nigeria, especially the Digital Services Department, is to access our digital community and content at any time, anywhere, and at any time. Through the butter platform and the best streets, we want to discover more talents and bring them to the spotlight. Our business is to connect people to their passion and ambitions. Everyone deserves the benefits of a connected life.“
The Cream Platform unveiling ends with a special industry night show titled Nasboi and is sponsored by Johnny Walker. Nasboi, who performed with live bands, dazzled the audience with his famous national anthem (including “umbrella” and “Short Skirt”, which featured Berry Tiga The performances, Tohxyn and many upcoming performances feature. It also features Spyro’s unexpected guest performances.
About the cream platform:
Cream is a platform for talent discovery and helps young creatives find the platform and necessary industry connections. This music technology platform provides creative thinking with unique 360-degree products including:
- Record standard songs
- Shooting standard videos
- Work with the artist of their choice (music or video)
- Only show
- Talent Brand
- Promotion and Marketing (Entertainment Circle)
- Entrepreneurs Giveaway
- Educational Scholarship
Check out the latest entertainment news here and go through x and Facebook
