After Lagos’ successful debut, the Imperial Blacks will blend their uniqueness of sophistication and cultural talent into the Nigerian capital. On February 22, 2025, the official launch will unveil this high-end whiskey, promising a night full of music, fashion and select experiences.
Live music will be held that night with the famous Shyne band Dynamic DJ Ivy and the talented violinist irregular Skillz. In addition to the charm of the event, it will be a stylish runway display cabinet that demonstrates a unique blend of heritage and modern design, providing attendees with a spectacular visual experience. The celebrations directed the night were charming host Alien Lamba, ensuring a engaging and memorable moment.


Expect an atmosphere full of energy; live performance of music collision And tell your own story, The heritage of fashion displays blends with modern edges and curated spaces, designed to embody true sophistication. Every mouth, every moment, every moment is intentional.


The signature service will set the tone and provide a sophisticated flavor of the blended craftsmanship. Combining those who carve their own paths, because there is more to wait besides music and style, this is the unique flavor of Empire Black Whiskey.


Mr. Kartik Mohindra, Chief Marketing Officer of Pernod Ricard India, spoke about the expected unveiling of Abuja: “We are proud to introduce our latest product, Seagram’s Empire Black, which has been specially curated as an ode to the unstoppable “Naija Spirit”. We are proud to bring the boundaries of excellence and craftsmanship to the exquisite American cereal spirit and the most The exquisite expression of premium Scottish malt combines to provide a smoother, more refined effect. By providing a unique experience, this will be loved by consumers of Nigerian quality.”
Bodam Taiwan, head of Portfolio, Bond & Connect at Pernod Ricard Nigeria, added “Empire Black people are a bold expression of personality and excellence. A deep understanding of true refinement is precisely crafted, and it speaks to those who appreciate quality, character and high experience. We are introducing what is unique in Nigeria – redefined A moment of celebration in Nigeria.”
Imperial Black shows that those who “dreaming in the spotlight” and who really “celebrating the atmosphere of Naija” prove it. This carefully crafted blend combines a selection of American cereal spirits with the best of Scottish malts, creating a smooth and refined flavor that resonates with the discerning Nigerian flavors.
Abuja, ready to immerse yourself in a night of music, fashion and quality whiskey. Get ready to buy this quality whiskey at the store closest to you.
Seagram’s Empire Black
Seagram’s Imperial Black Blend Whiskey – Masters’ Choice is one of the best-selling whiskeys in the world, and it’s a blend of American cereal spirits and the best Scottish malt. Combined perfectly, it provides a hint of fruit, oak and whisper, resulting in a smooth, delicate flavor that whiskey connoisseurs around the world appreciate.
Seagram’s Imperial Black Exclusive Whiskey Whiskey Whiskey received the Mond Select Quality Institute’s Gold Quality Award in 2022 for its outstanding mixing and craftsmanship. The mix you really deserve Celebrating the atmosphere of Naija.
About Ricard, Nigeria
Pernod Ricard, Nigeria, is a local branch of Pernod Ricard, a global leader in wine and spirits.
Pernod Ricard has a comprehensive portfolio of premium and luxury brands, including 16 of the world’s 100 spiritual brands, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Martell Cognac, Seagram’s Imperial Blue Whiskey, Absolut Vodka, Absolut Vodka Regal, Glenlivet Scotch, Olmeca Tequila, Malibu Liqueur and Mumm Champagne.
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