Classified ads can help you build your business in a number of ways because while confidential ads are short, getting good results from them needs to be considered, but when done in the right way, your business results at the end of the day are simply a great thing.
Again, giving the right goals for the target audience is an important factor, as writing a well-written ad in the wrong publication, or an ad that is shown to the entire country online will not lead to a lot of business.
Ads with poor titles or poorly written, no matter carefully placed, is a waste of money.
To enable you to achieve excellent results with classified ads, follow these guidelines:
1. Know your customers and what they really want
First, you need to try to understand your target customers and where to find them.
Many products and services can be sold to different types of customers, but each type has different needs. Therefore, your advertising should emphasize your ability to meet those specific needs of your customers.
Take the following example as an example:
– Job seekers may not only need to write a resume, but also need to distribute it online to find its help.
– Small business owners may not know that they want a “virtual assistant.” They may just know that they need freelancers to bookkeeping and/or help them build a social presence online.
Therefore, to make your ad work properly, your classified ads need to talk directly to what the client wants.
2. Choose the right media source for you
Remember that to make your advertising work and engage customers, you must communicate your ads to the right audience in the right place.
For example, advertising for circulating pool maintenance services may attract more responses to publications circulating in the upper community than weekly shoppers distributed in the blue-collar community.
Also, if you advertise on search engines and don’t target geographically (i.e. let search engines show your ads only to people in geographic areas you can use), you’ll be wasting a lot of money on advertising to provide beautification services. )
Please note that individuals often read the classified ad sections of several different publications, but read them with a different mindset. The business executive may look for someone to paint her house in the local newspaper, but will turn to regional business publications to find a contractor to provide similar services to her commercial property.
3. Do some Homework Before placing classified ads
Advertisements are more than just putting ads on the page and relaxing in expecting their results. You have to study the ads that continue to appear week after week and try to determine what is getting your attention. Did they mention the benefits? Do they somehow start with other classified ads on the page? They are easy to spot because they immediately fall into categories near the top of the category in online searches or ads?
If you can figure out the answers to these questions, you can use them as a guide to put your own ads in the right place and location for better results.
4. Count the first few words of the ad
Did you know that the first few ads in your classified ads are like showing the title on the ad? So you have to try to make it look very attractive so that they have to stop the reader’s eyes from moving down or across the page and make them want to read the rest of the ads.
But to achieve this, those first few words must tell the reader the most important benefits that your product or service offers.
In addition, even in paid online advertising, the ad should reflect the terms entered by the search engine as much as possible by the searcher.
5. Keep the ad very short and clear
A good, well-written classified ad should be short, clear and direct.
All you need to do is try as few words as possible, telling you what to sell, who should buy, why they should buy it from you today, and how to contact you.
Related: A complete 12-step guide to doing business
6. Make it credible and appropriate
Our world is developing, and so are the people. Today’s consumers are more educated and skeptical than past consumers. If your ad sounds like what you offer is so good, most people will skip your ad.
Additionally, you may experience legal troubles if you make a basisless income or health claim that has no scientific evidence to prove. To win customers and avoid trouble, sell with facts rather than hype.
7. Find your competitors and join their position
Make sure you place your ads in the same publications and the same online media as your competitors. Browse a year of publication questions. If competitors consistently advertise in that publication for a year, it could also be a great place to place ads. Try to determine which keywords your competitors use to promote their business online. Use similar keywords in your own ads.
8. Test your ads in several publications
It seems that two publications targeting the same reader do not necessarily produce the same results. For example, a Long Island painter did not respond from an advertisement placed in a weekly newspaper and received many responses in a competitive publication in the same community.
Meanwhile, the only way to tell which publication is best for you is to test your ads in a few. Test your ads in several places online as well. Ads used on Google may or may not be available on Facebook, bing, or LinkedIn.
Therefore, testing ads in multiple publications can give you a clearer understanding of where ads can perform better.
9. Don’t plan to kill someone with just one ad
Your ads should run long enough to conduct impartial trials, because even if your business ads appear regularly, it can create name recognition and convince your business is not a nighttime company.
You must also carefully proofread the ad before placing it and make sure you include a phone number or other contact information in the ad.
You can also have others proofread the final version and spelling errors before placing the final ad.
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