Radio is no longer just listening to music and advertising, this is the first time. It adds shopping. Kongafm -103.7, a pioneering popular music and commercial radio station in Nigeria, will change the way Nigerians buy and sell by officially launching the official launch of the “Broadcasting Store”.
Monday, February 24, 2025. This is a game-changer in Nigeria, increasing the cost of data by 50%.
Powered by an innovative partnership between Kongafm and Konga.com, this groundbreaking program turns live broadcasts into an interactive shopping experience, allowing listeners to place orders seamlessly, even without wasting too much data cash . Nigerian shoppers now have the option of Konga.com and, most importantly, if orders are placed 12 weeks ago, all live broadcasts announced on the broadcast and rock docking prices on all items delivered in Lagos.
Shoppers are encouraged to open a wallet with Kongapay.com because stocks may be limited and orders should be processed first.
According to Mayowa Oladeji, the head of communications at Kongafm marks a major shift in the e-commerce landscape.
“In Africa, radio became an interactive shopping destination for the first time, bringing millions of listeners together and turning them into instant shoppers. We urge manufacturers and business owners to catch them through WhatsApp, Email or Konga.com Live this opportunity. Thanks to our innovative partnership, customers who order during the show will enjoy the best prices and same-day delivery by June this year, making shopping faster and more convenient than ever before .
How it works
Listeners can listen to “Shopping on the Radio” again every morning from 7:00 am – 8:00 am and 5:00 pm – 6:00 pm. Products will be broadcast live on air, usually in exclusive discounts, and customers can place orders immediately through whatsapp or konga.com. Kongafm representative confirmed the order, and for shoppers located in Lagos, delivery was completed on the same day; Konga Logistics expanded services for 140 trucks, buses and over 120 motorcycles.
Besides Lagos, Nigerians, and even among the diaspora, can also be broadcast live on kongafm.com to ensure no one is excluded from this retail revolution.
Win-win for shoppers and businesses
Due to internet costs, trust issues and logistical inefficiency are still challenging e-commerce in Nigeria, shops in the broadcast offer buyers and sellers data-free, fast and trustworthy alternatives.
For shoppers, this means exclusive deals, quick and easy WhatsApp ordering, and guarantee same-day delivery in Lagos. For businesses including manufacturers, distributors, retailers and small and medium-sized businesses, this is a once-in-a-lifetime opportunity to instantly attract a large, engaged audience and boost sales in real time.
Shoppers and merchants outside Lagos can also place orders seamlessly or promote their business through the expanded fleet of Konga Logistics, ensuring timely and efficient nationwide.
To further enhance the experience, Konga.com has upgraded its call center to handle increased order volumes to ensure transactions and customer support.
More than just shopping – 24/7 experience
Kongafm is more than just a market. This is a dynamic platform designed to meet different audiences. The station starts at 5 a.m. every day with inspiration in the morning, featuring the best global gospel music with exciting words to start your day blessed subtitles – to start your day with God, and all Sunday. It inspires entrepreneurs, students, unemployment, employment and retirees. These are incredible content, which is a Nigerian radio station powered by AI, ensuring a comprehensive listening experience beyond business.
Kongafm 103.7 also expands free advertising to large, medium and small and medium enterprises to showcase their products in order to support the new economy. Interested companies are advised to call 07080635705 or send an email [email protected]
The future of shopping is here. Don’t just listen. Shopping, selling and saving; all on Kongafm -103.7!
