The appearance of the Border Marketing will return to Barcelona MWC, which is expected to include the new Camon series smartphones, laptops and AI glasses.
According to GSMA’s latest Barcelona MWC 2025 website and TECNO’s website, technology brand Tecno will return to Barcelona MWC Barcelona this year with the theme “Create the AI Future”. The brand known for bringing cutting-edge AI technology to more users in emerging markets seems to be upgrading its AI ecosystem with the new Camon series of smartphones along with laptops and AI glasses – the brand’s new product types .
Tecno website screenshot
In 2024, Tecno showed The best invention of time 2024– AR glasses and Windows gaming handheld suits with tecno Pocket Go combination, Tecno Mega Mini Gaming G1 gaming PC, Dynamic 1 Robotic Dog, Imaging Flagotic Dog, Imaging Flagsing Camon smartphone series, and more. This year, the highly anticipated Tecno will bring its latest groundbreaking products to expand its AI-powered product ecosystem. Tecno’s MWC 2025 booth will be located at Fira Gran Via 6 B11, Hall 6 B11.
An exciting new AI product ecosystem
From a description of expectations for Barcelona MWC, Tecno will launch a new AI-driven intelligent product ecosystem with special focus on pioneering technological innovations in emerging global markets. The focus on AI seems to be the driving force behind the brand’s recent creation of more practical AI experiences for its users in emerging markets.
As can be seen from the website, Tecno appears to be launching new devices in its popular Camon series smartphone series. The series is the brand’s flagship imaging product, featuring the brand’s latest imaging technology and designs inspired by classic cameras. It is expected that the new device will also be equipped with Tecno’s latest AI technology. It is safe to assume that the brand will also showcase its other flagship smartphones – especially the Phantom V Fold2 5G and Phantom V Flip2 5G devices, which were launched in 2024 and offers a range of powerful AI tools to enhance creativity, Productivity and efficiency.
GSMA website screenshot
Interestingly, the page also shows two sets of glasses, which may be AI glasses. This will be a brand new product for Tecno, but given the brand’s expertise in smartphone imaging and innovative design, these AI glasses could be an exciting new development project. The page also shows a new laptop, which is likely a new addition to the Tecno’s lightweight and powerful Megabook laptop lineup.
Futuristic concept of forward-looking brand
While the page does not provide more clues about which Tecno is showing on the show, the brand often presents its latest innovative concepts and technologies on MWC. With an innovative commitment to emerging market users, the brand regularly develops thought-provoking cutting-edge concept equipment, technology and materials.
The Phantom Ultimate 2 is Tecno’s fun ultra-thin triple-fold concept smartphone, which may be a device to showcase at this year’s event, reimagining a large-screen experience in compact devices. Although previously revealed in concept videos, the physical prototype has not been seen yet, and there are rumors that this will be first shown on the MWC25.
Tecno also has a history of creative and practical material innovation. The brand recently debuted its new Star fiber material during CES 2025 in January, although the material was not exhibited at the event. Tecno can debut in the industry’s first material using the MWC25, which combines ultrafine fiber with mini lights to create a shiny starry sky effect.
After a successful appearance at MWC over the past few years, this will look like another exciting event for the brand’s fans and stylish, innovative and practical innovations. Among the clues that have declined so far, participants in Barcelona MWC 2025 will likely see a brand leading into the AI era.
You can view Tecno’s MWC Barcelona 2025 page here: https://www.mwcbarcelona.com/exhibitors/30414-tecno-mobile-limited
