Ready to start Promote your business On Facebook, but not sure where to start, and then you are in the right place.
The first thing you should do is build an initial audience for friends and family. Then do all kinds of different posts. See which types of posts “paste” and attract the most posts, such as photos, videos, or insider tips.
Every audience is different, and their interests are different, so you need to first understand the audience’s interests to suit your needs and how to suit your needs Business It can benefit them.
See also: 10 clever ways to promote your business
Facebook Advertising Types and How It Works
Let’s discuss the different types of Facebook ad quotes and how they work:
1. Click on the website
Click Site Ads is an ad type that allows you to link to specific pages on the News for desktop and mobile users and news source websites in the right column.
2. Website conversion
Website conversion ads are another type that allows you to guide visitors to a specific page with the goal of turning those visitors into sales, leads, or subscribers.
3. Page participation
Page Posting Ads is a type of thing that allows you to increase your likes, shares, and comments on Facebook pages.
4. Page like
Pages like ads, and you can target audiences that are most likely to translate into business and encourage them to become fans of the page.
Meanwhile, as your fan base grows, you will be able to target your potential customers for ads and organic posts to get more likes on Facebook.
5. Application Installation
App Install Ads allow you to increase the number of people using mobile apps in your mobile user’s news feed.
6. Application Engagement
App Engagement Ads allows you to encourage people to use your app more frequently in the news feed of mobile users.
7. Incident Response
Event Responsive Ads allow you to provide more exposure to upcoming events and the people you invite. You can place event response ads in the right-hand column of desktop users.
8. Video View
Video view ads allow you to drive views to videos. These ads are optimized by Facebook to show people who are most likely to view videos on Facebook via their devices.
9. Propose a claim
Offer Claim Advertising allows you to bring people to your store using special offers. You can advertise in the news feed for desktop and mobile users and claims on the right bar.
10. Premium Advertising
Facebook also provides premium ad placement for those who want to ensure their ads appear on the top or right bar of a news feed or those who want to place large ads on the logout page.
It is usually necessary to purchase premium ads in CPM via IO (insert order), but some ads can be created in the Facebook Power Editor.
These ads are suitable for larger advertisers with higher advertising budgets and are subject to higher than medium-sized business owners, so for this article, we focus only on the standard ad types mentioned previously.
See also: Links between marketing and sales
Different ways to create Facebook ads
A: Create an ad on your Facebook page
Now, let’s jump into where we can create ads. First, we’ll look at the ads you can create from the Facebook page itself as an administrator.
1. Promote your page
The first ad opportunity you will see when you visit your Facebook page is “Promote your page”In the left sidebar, you can see how many pages like.
When you click this option, you will be able to preview the ad appearance in desktop and mobile users and news feeds in the column on the right.
The ad will use the name of your Facebook page, a short description and creative idea for the cover photo, or you can click the settings wheel icon below the preview and select Advanced Options to configure your ads with custom text and images in Facebook Ads Manager.
On the right side of the ad preview, you will see the target options. They include: location, interest, age and gender. Beneath all of this, you can set your budget and schedule the duration of your ad run time.
Once these options are configured, you can click on the Promotions page to submit your ad to Facebook for review.
Also, if you want to use more advanced targeting options, you can click the Settings wheel icon below the preview and select Advanced options to configure ads with a more targeted audience in Facebook Ads Manager.
2. Improve posts
Whenever you create a new post for your Facebook page, directly on the page itself or indirectly on the page, you have the option to use the Boost Post button in the bottom right corner of each post to improve posts to a larger audience.
When you click on this option, you will be able to preview the appearance of the enhanced post in the news feed.
When you post it to a page, the ad will use the exact text and images you use, and you will be able to target ads by location, interest, age, and gender, and set a budget and schedule the duration of the ad run time.
Once these options are configured, you can click Boost to submit your ad to Facebook for review.
3. Promote the website
If you have a website link in the About box on your Facebook page, you can choose to use Facebook ads to promote your website links.
When you click this option, you will be able to customize the ad text and images and then preview the appearance of the ad in your news feed.
On the right, you will be able to target ads by location, interest, age, and gender. Under these options, you will be able to set a budget and schedule the duration of your ad run time.
Once these options are configured, you can click Promotional Site to submit your ad to Facebook for review.
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B. Create ads using Facebook Advertising Manager
While the above ads are easy to create directly from the page, Facebook Ads Manager allows you to access more ad options, create fully custom ad ideas, and target ads to a highly specific audience.
To start, you will click the green Create Ad button in Facebook Ad Manager. You will then provide you with the following advertising options based on your goals.
Depending on the ad type you choose, you will get a variety of options when it comes to customizing your ad creativity.
Now you need to understand that the real magic of using Facebook Ads Manager happens where you correctly define your ad audience.
For example, when you create an ad from a Facebook page, you can only target by interest, location, age, and gender. In Facebook Advertising Manager, you will get more options.
1. Customize audience positioning
The first option is for custom audiences. This can be your mailing list subscriber, current client list, lead client list, mobile app user, website visitors, or any other group of people with email addresses.
Website visitors are made up of comment pixels that you must add to the website code. This pixel can be customized to track any visitors to your website or visitors to a specific page.
If you want to create ads for a specific product or service, the latter may be helpful, so you want to target only those who visit these product and service pages.
This is one of the more powerful types of target options, where you can remind people who may already be interested in your products and services, resulting in a higher conversion rate for ads.
You can create a custom audience when creating an ad or using an audience option.
You may need to do the latter before you prepare to launch your ad, as it can take some time to analyze large lists.
2. For more demographics
In addition to location, age, and gender, Facebook advertising managers can also attract viewers based on other demographics.
These demographic data drill into user relationship status, education level, research area, job title, industry, net worth, home ownership, race, parenthood, political perspective and latest life events.
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3. Behavior
Behavioral positioning is based on purchase behavior or intention, equipment use and other factors.
These include whether someone is ready to buy a new or used car, which charities someone has donated to, people who like to spend, places someone likes to shop, and someone likes to travel or entertain.
4. connect
Last but not least, you can target ads to audiences connected to your page, app, or events, or you can target ads to audiences not connected to either.
You can also target friends of people who are connected to your page, app, or activity.
5. Audience insights
If you are not sure which targeting option to choose or who to target, audience insights in Facebook Ad Manager can help.
When you access this section, you will analyze the people connected to your page and the custom audience you create.
Analyzing a custom audience is especially useful if you want to target current customers or business leads, etc.
Depending on the size of your Facebook page audience or custom audience, you should be able to understand their demographics, the devices used by the device, home information, spending habits, purchasing behaviors, job titles, and more.
6. Bidding and Pricing
In addition to setting up your ad budget and schedule, you can also set bids and pricing preferences based on the ad type you selected.
For website promotions, you can choose to optimize website conversions, clicks, or impressions. For page publishing promotions, you can choose to optimize to increase engagement. For page likes, you can choose to optimize for added likes.
Essentially, Facebook will use your choices to determine which audiences are more likely to achieve your goals and show your ads to those audiences accordingly.
Review advertising analysis
No matter where you create an ad, you can view its results in Facebook Ad Manager. In Ad Manager, you will see several key data, including the current status of your ad, results based on your ad goals, cost per engagement, coverage and total spending.
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If you click on any campaign, you can see additional details about each ad in the collection, including clicks and clicks. Also, make sure you check your analysis every time you post an ad to make sure you know which ads succeed.
This will undoubtedly help you perfect your ads so you spend less money and get more results.
Using the Power Editor
If you want to have more control over Facebook ads, you may want to use Power Editor. When it comes to Facebook advertising, it allows you to choose more, including the following:
- Create a post to facilitate using the page promotional ad option that does not appear on your page and is only applicable to your ad target. This allows you to create several posts that are customized to different audiences without having to publish publicly around the same thing multiple times.
- Batch edits your ads.
- For website conversion ads, there are multiple conversion tracking targets.
- Targeting through partner categories and insights through third-party apps connected to Facebook.
The Power Editor is absolutely suitable for advanced Facebook ad users. If you don’t need any of the above options, your best bet is to use Facebook Ads Manager.
in conclusion
Facebook has a large audience and advertising options that fit any business and help you grow, as well as an in-depth way to target the audience you want to attract and expand the revenue of your business.
If you want to attract more people, make sure to try different advertising options to see the biggest business results!
Reference: https://www.postplanner.com/beginners-guide-how-to-wardvertise-your-business-on-facebook/
